Catch my iPhoneVerizon | Interactive Campaign

Credits

ECD: Daniel Barak, Derek Green | GCD: Rene van Wonderen AD: Evan Vosburgh, Esther Lee CW: Devin Brown, Mitch Swenson Design: Pawel Rokicki



> For the launch of the iPhone 15 we created an immersive AR experience where a 300-foot digital twin of latin music icon J Balvin— walked across the country to fans’ homes dropping the new iPhone for them to catch. 

In just a week, over 250,000 people caught over 40,000 drops per day, our social launch videos got more than 20 Million views, we saw over 86,367 social mentions, pre-order traffic exceeded Verizon’s benchmark by 5X and was 1000% higher than the previous iPhone launch.

By taking the exclusivity of drop culture out of the big cities, and making it inclusive through technology, we were able to spread the hype of the new launch to all. 

🏆 Webby Winner
Advertising, Media & PR
Augmented Reality 2024