Own Your StrengthTonal | Super Bowl Spot

Credits

ECD: Megan Trinidad | CD: Vidur Raswant | AD: Evan Vosburgh, Carsyn McKenzie CW: Devin Brown,  Marissa Clifford  Design: Elizabeth Ferraro | Director: Mollie Mills | Production: Somesuch




>  For Tonal’s first-ever Super Bowl spot we created a hyper-intimate portrait of Serena that, in her own words, “celebrates women who are not only physically, but also mentally and emotionally strong.”

Partnering with director Mollie Mills, we dove into what motivates Serena to greatness while highlighting her unique relationship with her own strength. 

The spot aired in 10 regional markets during Sunday’s game, incuding NY, LA, Chicago and SF.