Cut the BullspendLinkedIn | Global Campaign

Credits

ECD: Chapin Clark | AD: Evan Vosburgh CW: Devin Brown | Director: Steve Miller | Production: Radical Media




>B2B has an unspoken problem. The industry has long been stuck burning budgets chasing likes, impressions and other metrics that don’t actual move the needle. For LinkedIn we called out this ad waste for what it really is: Bullspend. 

Our Cut the Bullspend campaign launched across four markets (US, UK, DE, and IN) with film, digital and social convincing marketers around the world to ditch the ad waste for results that actual work. We debuted the campaign at NewFronts with an OOH takeover around the event which helped us get our new terminology in front of the right audience where it mattered most.

Most importantly a campaign about getting real results actually got pretty damn good results. Cut the Bullspend turned into LinkedIn’s highest performing campaign- ever. Posting a 5.91xROI and a +29 point above avg Ipsos score.
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