Kingston Fruit Bars have only half the sugar of a regular fruit bar. So naturally, we only showed half the ad. Our chopped in half ads ran in OOH and in social, where we were able to make the post copy work just as hard as the imagery. Read more about it here.

Comm Arts Advertising Annual 2020

CREDITS:
CD: Deacon Webster | AD: Evan Vosburgh 

Cold Crush is an ice cream so rich, and so decedent, so high in butterfat, that toppings are rendered superfulous. So naturally, we decided to kill them off. 

CREDITS:
CD: Deacon Webster | AD: Evan Vosburgh, Evan Bross | CW: Marco Diaddezio | CG: Serial Cut