Tonal: Be Your Strongest
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For Tonal, a revolutionary digital home gym, we showed how strength isn’t a gift - even for the one the greatest athletes of all time; LeBron. Shot on film with award-winning director Paul Hunter, we set out to create an intimate and textured portrait of the strength behind an icon.

The campaign also included a behind-the-scenes featurette, a first-hand post from LeBron and cut downs across multiple platforms.

Read About it on AdAge Here

CREDITS:
ECD: Megan Trinidad | AD: Evan Vosburgh CW: Devin Brown Design: Elizabeth Ferraro | Director: Paul Hunter | Malike Sayeed | Production: Pretty Bird Pictures