Slow Mag: Feats of Middle Age
360 Campaign

To illustrate how Slow Mag helps middle-age muscles work the way they should, we created a campaign that celebrated middle-aged men overcoming everyday obstacles that once used to be so, so easy — we called them Feats of Middle Age. The campaign included video/programmatic TV, instruction-style print, radio and sponsorships with local slow-pitch softball leagues (aimed at 40+ men).


Small Agency Awards: Integrated Campaign of the Year | Silver

CREDITS:
CD: Deacon Webster | AD/CW: Evan Vosburgh | Director: JEAN | Illustration: Tim Thomkinson