RaceTrac: The Freeze Filter
Instagram Filter

RaceTrac’s The Freeze is the most iconic in-game racing attraction in sports, and even with stadiums empty due to COVID, RaceTrac noticed fans in lockdown were still challenging him to race on social. So we created The Freeze Filter - the first gamified AR Insta Filter that let fans race The Freeze anytime, anywhere.

To create buzz, The Freeze sent the filter to fans and celebs who challenged him on Twitter, rewarding winners with limited-edition Freeze Merch.

CREDITS:
CD: Mona Hasan & Murray Wise | ACD: Evan Vosburgh & Devin Brown | Production: R/GA Content Studio