We announced the famed New York steakhouse's limited nightly special by encouraging people to drink as much as humanly possible. Phone kiosk ads ran in and around Midtown during the promotion.

We also trolled Del Frisco’s by replacing all of their kiosk creative with our own the day their media buy ended. You’re welcome, steak lovers.

Kiosks announcing the return of Wine Week: an event that encourages you to indulge in some light to heavy day drinking - totally judgement free.

Smith & Wollensky may be a little out of touch with the real world, but when it comes to steak, they’ve been doing it right since the day the opened.